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Miriam Gibson - fashion

Existing logo

The business started in 2000 offering mainly made-to-measure fashion from their Kapiti workshop and store. A Wellington market was identified and in 2004 an outlet on Hunter Street, off Lambton Quay, was established. With product line extension being undertaken, such as accessories and maternity wear, it was evident that a Brand re-fresh was required to better reflect the new offer.

After in-depth 'Discovery' sessions the following 'Touchstone' words where established for the new positioning:

THOUGHTFUL
INDEPENDENT
UNDERSTATED
VERSATILE
LUXURY

These sentiments guided the Creative work.

We created a more sophisticated Brand logo and a series of Brand images. These images demonstrated the love and attention given to detail combined with choice fabrics that are the hallmarks of Miriam's fashion design. The creative solution had to allow the season's fashion collection to shine while supporting the Brand values and positioning.

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