How would it effect your business if you were aware of the two biggest mistakes that small and medium-sized businesses make with their web marketing?
Well, it might give you an advantage. And it could make you a lot of money.
The first error is not measuring ROI
Measuring return on investment is key to makng a profit. If an actiivty has a positive ROI, you can invest more into that activity and make more profit. If you don't know the ROI, you're just guessing.